Atlanta United

Unite & Conquer

Unite & Conquer is our vision, mission, promise to our ethos. It is the filter for everything we do. These two words provide a bold and unapologetic foundation for all that we embody.

MY ROLE: Concept + Design

Jocktags 2020 + 2021

THE COIN

Minted in the ATL. This is our Mark of Excellence. The “Spiked A“ symbol drives a connection between club, city and our fans on match day. Below it, a small “D” represents Dahlonega, where gold was first discovered in Georgia in 1928.

MY ROLE: Logo Concept + Design

THE 5 & CROWN

5 Year. 5 Pillars. 5-Stripes. This jocktag celebrates our 5th Anniversary season, it signifies the milestone and growth of our club. The crown over the 5 against a backdrop of our traditional 5-Stripes, illuminates our royalty, recalls our past and reminds the world that Kings Reign Here.

MY ROLE: Logo Concept + Design

UNIFI

North America’s Largest Provider of Aviation Services

UNIFI has contracts with more than 200 airports; providing a full range of ground aviation services, from ticketing and ground handling to cabin cleaning and cargo. UNIFI exists to revolutionize labor driven industries. Their mission is “We Humanize Everything. We believe people with passion can change their world for the better — UNIFI provides the momentum.”

LOGO IDEA: The “U” and “N” of “UNIFI” interlock like a handshake in the logo. They are connected, they are unified.

MY ROLE: Logo Concept + Design

Curry Brand x Azzi Fudd Limited Edition Curry 4 Flowtrow + Custo

Shoe Box Concept and Social

50 years ago Title IX helped level the playing field for women in sports and higher education, but the work isn’t finished. In celebration of the anniversary of Title IX, TIAA wanted to call attention to the 30% income gap in retirement facing women today. TIAA worked with Martin Design, Curry Brand, Dez Customz and Azzi Fudd to create a custom “Azzi Fudd edition” Curry Brand sneaker to be worn by Steph Curry during a playoff game.

The sneaker was then actioned and sold on the NTWRK platform in record time.

PACKAGING IDEA: To visualize the 30% income gap in retirement facing women, 30% of the shoebox is transparent, 30% we still need to fill in to close the income gap.

CREDITS:

Packaging Concept: Anja Duering

Design Director: Rique Santiago

Design: Cleo Peng, Bruno Cintra, Rique Santiago

Sneaker Design: Dez Cutomz

Creative Director: Jason Komulainen 

NEWEGG.COM

Newegg.com is the 2nd largest online retailer for consumer electronics, but most of us have never heard of them unless you are a tech geek. Packaging is always visible, when it gets delivered, when it sits in front of the door. It’s a blank canvas asking to be used. Let’s have some fun with the tone of voice to give Newegg a personality that makes you smile.

CREDITS:

Creative Director: Anja Duering

Design: Shannon Winter

Geek Squad

BLACK TIE PROTECTION

Selling Extended Product Warranties is a big business for Best Buy, but it didn’t feel like a tangible service or product to consumers. That’s why we created Geek Squad Black Tie Protection; combining the power of Geek Squad with the peace of mind of extended protection for your electronics and appliances. We created the brand identiy, packaging, and marketing materials for this unique offering from Greek Squad.

LOGO IDEA: The logo is a combination of the power on button of a computer and a tie, which is part of the Geek Squad uniform.

MY ROLE: Logo Concept + Design

FITBOX

FITBOX training is based on science, combining nutrition, strength training, and mental quickness. Our logo is inspired by the hexagon shape found in chemical structural formulas. The negative space in the center of our logo forms a box, a subtle reference to our name.

LOGO IDEA: FITBOX training is not singular, it brings together BODY, MIND and FUEL. This Trifecta is represented by the three parts of the lgoo design.

MY ROLE: Logo Concept + Design