Red Bull
Culture Clash Atlanta
PROJECT: Localize the Red Bull music activation so it is authentic to Atlanta, but still aligned with the global event look-and-feel.
By partnering with renowned Atlanta street artists, we created authentic, campaigns that sold out each event in just hours, and helped generate millions of views online. As a result, Chemistry was awarded the honor of being the only North American agency on the client’s roster to design a Red Bull can in 2018.
AGENCY: Chemistry
YEAR ONE: We Teamed Up With Muralist Fabian Williams, aka Occasional Superstar
YEAR TWO: We Upped The Ante By Partnering With Street Artist FRKO
The collaboration spawned a limited-edition can.
