Atlanta Botanical Garden

Beyond Beautiful

PROJECT: Full-scale website redesign

Atlanta Botanical Garden needed a website that was as alive and surprising as the garden itself. We created a design ecosystem that combined motion, transparency, and dynamic plant imagery to draw visitors in. A series of unique landing page designs gave visitors a different glimpse of the garden each time they visited the site—reinforcing how each trip to the garden is full of new discoveries.

Taking visual cues from the glass walls of the Fuqua Conservatory, we created a system for storytelling that naturally incorporated the vibrant imagery captured at Atlanta Botanical Garden. We also updated the iconography and user-flow. Now visitors can quickly discover new paths and experiences via curated itineraries based on themes like “Lose Yourself” or “Family Adventure.”

The constantly changing beauty of the Garden was emphasized with seasonally appropriate imagery and real-time weather and event updates.

AGENCY: Chemistry