Bolthouse Farms
A Force Of Nature
PROJECT: Create Bolthouse Farms’ new Brand Identity and give a voice to the Fresh Revolution.
Bolthouse Farms’ in-house design team wanted an outsider perspective to create a flexible brand identity for their growing portfolio of products.
To help make healthy food like carrots just as attractive to kids as sugary alternatives, we created a fresh, bold look we called The Unsung Hero. Swagger. We got it. Our fruits and veggies are good–and they know it. They’re confident and have plenty of swagger, in a very good-natured way. Bringing to life the heroes of the Fresh Revolution.
AGENCY: goodness Mfg.
Style Guide
There’s no room for plain boring colors in the Fresh Revolution. We used bright bold colors to show the power of our ingredients and give oomph and swagger to the copy. Each product is purposefully connected to the color.
Store & Event Display
