Mitsubishi

#FirstRide

PROJECT: Evolve a brand that’s famous for cars that go fast into a brand for the most important rides in life.

Parents have enough to worry about. Can we make bringing their kid home from the hospital as safe and stress-free as possible by using the Mitsubishi Outlander with the latest safety accolades?

Mitsubishi Outlander sales rose over 20% for 3 quarters in a row. Leading to the best sales year in over a decade.

AGENCY: 180LA