Sprite

OBEY

PROJECT: Sublymonal Advertising

Sprite contains Lymon, a proprietary refreshment technology no other beverage has. Our job was to get Lymon into the minds of a very media savvy and cynical audience: American Teenagers.

 So, why hide the fact that we’re trying to brainwash them into thinking about Lymon? Instead we placed both overt and subvert refreshment cues into every media possible. Hidden Lymon messages combined with a self-aware tone that made one of the most successful campaigns in the history of the brand.

AGENCY: CP+B